Crisis's eco-friendly Christmas cards
15 September 2008
Homeless charity Crisis is helping businesses save money and the
environment by giving them the opportunity to send out the biggest
Christmas card ever.
According to Crisis, the card measures three metres by four
metres and has been created by homeless artists at the Crisis
Skylight centre.
On average, the group claims, each company will send 1,379
greetings cards and spend £1,080 on the greetings.
Therefore, Crisis is encouraging businesses to donate money to
their charity, when they will be issued with a video of the
manufacture and posting of the giant card.
Firms can then email this to clients as an inexpensive and
eco-friendly version of the traditional Christmas greeting.
Chief executive of Crisis Leslie Morphy described the Christmas
Card Challenge as "crucial" to the charity.
"By simply donating the money that would normally be spent on
traditional company Christmas cards, businesses can support
homeless people while continuing to wish their clients a Merry
Christmas," she added.
Crisis has recently claimed the latest homelessness figures
"grossly underestimate" the real scale of the problem.
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Crisis >>
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