Charity launches viral video
29 September 2008
Cancer
Research UK has launched a viral video in the build up to
Breast Cancer Awareness Month.
According to Brand Republic, the aim of the campaign is to
increase awareness of self-examination and encourage women to
donate to the charity.
The video features a woman demonstrating how best to examine
breasts with a male assistant there to lend a hand.
Sarah Pickersgill, fundraising manager at Cancer Research
UK, said she hopes the campaign will encourage women to remain
vigilant when it comes to this aspect of their health.
"Through this video we hope to remind as many women as possible
of the importance of being breast aware and encourage them to
donate to the charity to help ongoing research into the disease,"
she said.
Cancer Research UK launched in 2002 following the merger of the
Cancer Research Campaign and the Imperial Cancer Research Fund.
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