Step-by-step guide
With the help of our step-by-step guide and online
toolkit you can ensure your scheme is a real success with
staff.
Step 1 - Focus your launch
Make the most of your launch by giving it a focus. You could
combine it with the announcement of your charity of the year or a
television appeal such as Comic Relief.
Step 2 - Teasers
Run a teaser campaign to get employees interested in Give As You
Earn. Get their attention by using our teaser items including:
posters, canteen tray liners, menu cards, and
more.
Consider using paid for promotional items such as
balloons, notepads, lanyards and pens.
Step 3 - Show your support
Buy-in and support from senior management is vital when
encouraging staff to join Give As You Earn. Many organisations
match staff donations, or pay the administration fee. It helps to include
a letter from the MD or CEO to show your organisation’s commitment
to supporting employees’ charitable giving.
Step 4 - The big day
Set aside a day to really push and promote the scheme. Have a
central area where employees can sign up and put posters round the
building. Recruit staff volunteers to collect the completed Donor
instruction forms from their colleagues. If you have a staff
charity of the year then why not get them involved in the
promotion?
Step 5 - Follow it
up
Ensure you thank your staff – use our payslip covers and put our
thank you posters around the building to inform employees of the
success of the promotion.
Step 6 - Keep it up
Keep staff updated about your scheme and what’s happening via
communication channels such as email, intranet, newsletters and
posters. Ensure information is available on Give As You Earn to all
new staff in their induction packs, as it is a valuable staff
benefit.
Download the Give As You Earn toolkit
>>