Guardian wins gold thanks to staff generosity
Winning the Payroll Giving Quality Mark Gold Award has made
Guardian News & Media (GNM) proud of its staff’s generosity,
according to Hannah Judge-Brown, its Sustainable Development
Co-ordinator.
GNM, a leading multimedia business which includes the
guardian and Observer newspapers,
has offered Give As You Earn, CAF’s payroll giving scheme, to its
1,700 staff for over 7 years.
But it doesn’t content itself with simply offering the scheme to
its staff, it works hard to keep Give As You Earn at the top of
their minds too. Hannah Judge-Brown explains: "New employees are
told about Give As You Earn as part of their induction, it is
featured in the new starter pack they receive and it has a
permanent presence on our staff intranet."
As an extra incentive, GNM matches the first £100 given by their
staff when they sign up to the scheme.
Recently GNM employed the services of Sharing the Caring, CAF’s
fundraising promotions team, to actively promote the scheme
face-to-face to its staff, a promotion it runs annually.
This proactive approach has paid spectacular dividends, with
almost 40% of GNM staff signed up to Give As You Earn, easily
surpassing the 10% threshold needed to win the Gold award.
Hannah Judge-Brown says: “Winning the Payroll Giving Quality
Mark Gold Award for 2008 has made us very proud of our staff’s
generosity."
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