Promoting Give As You Earn

Give As You Earn star

With the help of our step-by-step guide and free online toolkit you can ensure your scheme is a real success with staff.

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When it comes to fundraising Give As You Earn is an excellent way for employees to give. Rather than putting cash into a collection, employees can make tax-efficient donations and raise even more for charity.

The key to making your Give As You Earn scheme a success is to regularly promote it to your staff.

You may want to consider using a Professional Fundraising Organisation (PFO) to help you or you may prefer to run your own internal promotions.

Using a PFO

PFOs are contracted by charities to recruit Give As You Earn donors. Using a PFO can be a great way of letting your employees know about your Give As You Earn scheme and the charities they can support.

If you would like help implementing your campaign, find out about using CAF's fundraising team, Sharing the Caring at no cost to you. Just call 03000 123 800.

Running an internal promotion

If you would rather run your own promotion to your employees, then we have a step-by-step guide on how to make it successful. We also have all the tools you need. Whether it's posters or donor instruction forms, they are all available to download here for free.

If you'd like to go a step further with your promotion, paid for items such as balloons, notepads, lanyards and pens are available too.

Matching schemes

Boost your scheme promotion and increase the value of your employees' giving. If your company is planning to match employees’ donations, or cover the administration fees for them, make sure you let your staff know!