New Media fundraising: 21st Century innovations
‘New media’ is
defined as ‘developing, usually electronic forms of media regarded
as being experimental’*. These are all media that charities can
exploit for fundraising purposes. Charities have used different
methods, and have had varying degrees of success.
This briefing paper aims to provide information about the new
media routes currently available to charities, and what
experiences charities have had raising money this way, to help
charities in developing their fundraising strategies.
The central new media methods covered are:
- Online fundraising
- mobile phones and text donations
- Digital television
- Coinstar machines
- ATMs
- Viral emails
Download New Media fundraising: 21st
Century innovations (.pdf, KB)