Microsoft browser downloads to benefit Feeding America
1 September 2009
Technology giant Microsoft
will make a donation to a charity for every download of its new
internet browser.
The company has announced that it will pledge $1.15 (70p), the
equivalent of around eight meals, to food aid charity Feeding
America each time a user downloads Internet Explorer 8, up to a
maximum of £1 million.
Feeding America president Vicki Escarra commented: "The Browser
for the Better campaign is both raising awareness of hunger and
giving people an easy opportunity to help their neighbours at no
cost to them,"
"It's a win-win arrangement for Microsoft, Feeding America and
people all across the country."
Microsoft also notes that it will double its donation for users
upgrading to the new application from Internet Explorer 6.
The scheme will run until the end of June 2010.
Feeding America provides food for more than 25 million Americans
every year, supporting some 63,000 charity organisations through
206 local food banks.
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