2 Vary the times you promote your campaign
There are loads of studies that give advice on the best days and times to send emails and post on social media. But at a time of year when lots of fundraising campaigns are promoted, if everyone follows this advice how can you make yours stand out?
When using digital channels such as email and social media it’s easy to run tests.
For email it’s generally accepted that the best time to send is between Tuesday and Thursday. So why not try test sending emails outside of these days, including weekends, to see if this has a positive impact on your engagement.
This equally applies to social media. In the festive period try posting at different times and use the analytics in these platforms to find out what times get most engagement.
Also take advantage of key dates during this period. Giving Tuesday (3 December), Christmas Eve and New Year’s Eve are all days when people may be feeling in a generous mood, so test how people respond on these days.
We’ve recently run two webinars on how charities can better use Instagram and Facebook. Check these out for more tips and advice.