23 February 2021
In this episode we look at the relationship between sport, philanthropy and civil society through history and up to the present day. Including:
Sportspeople as donors
- Big name examples of sportspeople who give generously: David Beckham, Roger Federer, Cristiano Ronaldo, Serena Williams, Andre Agassi
- What drives this high-profile giving? Altruism, or brand-management/PR?
- Lance Armstrong and the potential risks of making philanthropy over-reliant on the individual
- Does the fact that many sportspeople’s careers end relatively early leave them searching for purpose, and can philanthropy fill that gap?
- Can philanthropy be partly motivate by a desire to create positive narrative about wealth accrued through sport?
- Is sport one area where people from poor backgrounds can become rich, and what does this mean for their approach to philanthropy?