15 January 2019

In episode 41 we chat to Vinay Nair, co-founder and CEO of social good tech startup Lightful about how charities can use technology to tell their stories more effectively, and some of the key opportunities and challenges. Topics covered are:

  • Why is storytelling important for charities?
  • Has social media changed the game for charities in terms of how they communicate?
  • Have some of these tools levelled the playing field between big and small (or well-known and obscure) organisations?
  • Is there sometimes a tension between focusing on individual stories/emotions and focusing on objective metrics/measures of success? Or can the two be successfully combined?
  • How well-equipped are charities to take advantage of the potential of digital? If some organisations are struggling, what are the key barriers?
  • Is there a danger that social media and online discourse create perverse incentives to sensationalise or simplify issues, because everyone is competing for scarce attention? Does this present a particular challenge for charities?
  • Social media and other new communications technology is enabling people to form communities of interest/purpose much more easily than before. Can charities harness this potential, or is there a threat that it will make them less relevant as people look to networked models of social change?
  • Global campaign Giving Tuesday which is led by CAF in the UK.
  • Harnessing data and machine learning
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About the Giving Thought podcast

The Giving Thought podcast is an exploration of trends in global philanthropy and civil society.  Since launching in May 2017, the podcast has become recognised as an insightful and influential source of philanthropic debate. 

In each episode Rhodri Davies, Director of our Giving Thought Think Tank, and guests, take a contemporary issue in philanthropy and civil society and break it down into three manageable chunks, giving an overview of the extensive work they have done on the subject.  Episodes are also available free on iTunes and Libsyn.

Visit the Giving Thought podcast library

Rhodri Davies

Rhodri Davies

Head of Policy

Rhodri leads Giving Thought, our in-house think tank focusing on current and future issues affecting philanthropy and civil society. Rhodri has spent nearly a decade specialising in public policy around philanthropy and the work of charities, and has researched, written and presented on a wide range of topics. He has a first-class degree in Mathematics and Philosophy from the University of Oxford.   Read more about Rhodri