George Young

Senior Media Relations Officer

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GENERATION Z MORE LIKELY TO DO SOMETHING CHARITABLE THAN WATCH LOVE ISLAND

SAYS NEW CAF RESEARCH

 

26 July 2019

Young people are more likely to get involved with charity than watch hit TV shows like Love Island or the Eurovision Song Contest, according to new research which shows the commitment of Generation Z to good causes.

According to polling for the Charities Aid Foundation (CAF), 43% of 16-24 year olds in the UK did something charitable recently, more than those who watched ITV2’s Love Island (30%), the Champions League Final between Liverpool and Spurs (25%), Eurovision (28%) or the grand finale of Game of Thrones (27%).

Talking about young people's health

CAF’s research has previously shown that those aged 16-24 are likelier than average to do something daring to raise money for charity. Over three-quarters (77%) of 16-24 year olds would bungee jump, shave their head or do something else daring to raise money for a good cause, well above the national average of 49%.

These figures back up findings from the 2019 UK Giving report, which showed that 54% of young people aged 16-24 considered charities as trustworthy, above the national average of 48%.

“This research shows how committed young people are to the causes they care about,” said Ben Russell from CAF. “While millions of us love the highs and lows of reality TV shows and hit dramas, our findings reveal that young people are significantly more likely to do something charitable such as donate to charity or volunteer their time than they are to watch reality TV.

“This commitment and enthusiasm for good causes is great news for charities and society as a whole. Here in the UK we have a strong culture of charitable giving, and it appears that culture is in safe hands for the future.”

Notes to editors:

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,099 adults. Fieldwork was undertaken between 20th June and 1st July 2019. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About CAF

The Charities Aid Foundation (CAF) is a leading international charity registered in the United Kingdom, with nine offices covering six continents.

CAF exists to make giving go further, so that more lives and communities around the world can be transformed.

CAF is a charity and a champion for better giving, and for over 90 years has helped donors, companies, charities and social organisations make a bigger impact. Through CAF Bank, it offers simple and straightforward day-to-day banking, designed exclusively for charities.

We are CAF and we make giving count.

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George Young, gyoung@cafonline.org

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