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CAF is one of Europe’s largest charitable foundations. We produce research on charities and charitable giving, develop policy ideas and work with people, companies and charities to help good causes thrive.

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Christmas shoppers urged to do something for a good cause on #GivingTuesday

24 November 2015

People from the UK will spend an average 10 hours Christmas shopping this year with millions set to hit the shops on Black Friday, new research shows.

Women and adults in their late 20s and early 30s plan to spend the most time shopping for festive gifts, according to the poll commissioned by the Charities Aid Foundation (CAF) ahead of #GivingTuesday – the global day of giving on 1 December.

Today’s research, carried out by pollsters Populus, found that while people agree that Christmas is a time to give something back, almost one in three say they are too busy at this time of year to do something for charity.

#GivingTuesday, which is being held in the UK for the second time this year, calls for people to give their time, money or voice to a good cause. CAF, which is leading the campaign in the UK, is highlighting some of the ways in which people can give time-effectively.

The poll, released today, found that:

  • More than one in five people (22%) plans to shop in the Black Friday sales – equivalent to 11 million people.
  • The day is likely to be most popular among young adults (38% of 18-24-year-olds plan to shop) and least popular with the over 65s (8% plan to shop then).
  • Overall, about four in five people (78%) say they will do some form of Christmas shopping ahead of December 25.
  • On average, people plan to spend just over 10 hours Christmas shopping. But 7% say they plan to spend more than 20 hours.

When it comes to doing something for charity:

  • One in eight people (12%) plan to do some volunteering over the Christmas period. Women (14%) and young people under 25 (18%) are most likely to be planning some voluntary work.
  • The majority of people (53%) agree that supporting charities makes them happy. Fewer people say the same of shopping (41%)
  • While many people (39%) say they would like to give back over the Christmas period as well as go shopping, 30% say they are too busy at this time of year to do anything for charity.
  • Almost one in four (24%) say that donating money to charity makes them feel less guilty about spending on themselves.

Hannah Terrey, Head of Policy and Campaigns at the Charities Aid Foundation, said:

“Shopping is a big part of the festive season for many of us, but there is also a real appetite to give something back at this time of year.

“After the consumer frenzy of Black Friday and Cyber Monday, #GivingTuesday is an opportunity for people to do something charitable for a good cause in whatever way works best for them.

“It doesn’t have to cost anything, and it doesn’t have to take any more time than people are able to give. It could be as simple as telling a friend about your favourite charity.

“The UK has a great tradition of being one of the world’s most generous countries. People really took #GivingTuesday to their hearts when it first came to the UK last year. With more than 1,300 charities and businesses signed up to take part this time, this year promises to be even bigger.”

Note to editors:

  1. 20 tips on how people can get involved in #GivingTuesday can be found here: http://www.givingtuesday.org.uk/assets/files/resources/20ways_GivingTuesday2015_Infographic.pdf
  2. #GivingTuesday is a global day of giving which follows Black Friday and Cyber Monday, on Tuesday 1 December 2015. People in countries across the world will be marking the day by making donations, volunteering their time or simply spreading the word about a good cause.
  3. #GivingTuesday started in the United States in 2012 and came to the UK for the first time last year. This year more than 1,100 charities and businesses have signed up as #GivingTuesday partners. They include Cancer Research UK, NSPCC, The National Portrait Gallery, The London Philharmonic Orchestra, Facebook and the RSPCA.
  4. Last year, #GivingTuesday trended on Twitter for 11 hours, with the Prime Minister, the Leader of the Opposition and a number of celebrities including Helen Mirren, David Tennant and Rita Ora all publicly supported the campaign.
  5. This year one in three people (35%) say they are likely to make a donation on #GivingTuesday, according to a poll carried out by ComRes.
  6. For more information about #GivingTuesday go to: http://www.givingtuesday.org.uk/
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