16 November 2016
Hundreds of charities large and small have signed up to support this year’s #givingtuesday – the global day of giving.
#givingtuesday – being held in the UK for the third time – takes place on Tuesday 29 November following the retail frenzy of Black Friday and Cyber Monday. It is led by the Charities Aid Foundation (CAF) which helps individuals and businesses give to good causes.
This year’s campaign is calling on people to ‘do good stuff’ for charities on the day, which can include donating money, volunteering time or doing something to promote a favourite cause. Last year #givingtuesday set a new Guinness World Record for money donated online in 24 hours with £6,000 per minute donated online to UK charities. Celebrities including JK Rowling, Gary Lineker and Stephen Fry backed the campaign.
There are more than 1,400 businesses and charities currently pledging to do something for charity on 29 November. The charities signed up to be a #givingtuesday partner include:
- Cancer Research UK will run a social media campaign celebrating what their supporters have given this year.They will promote their #GivingFeelsGood message and inspire people to get involved using video, case studies, partners, ambassadors and displays in their shop windows.The first in their series of #givingtuesday films has already been released.
- Sue Ryder will promote a social media campaign asking fans to share thank you text messages with loved ones.There will also be special posters in their charity shops.On the day the retailer Morrisons will be raising money.Checkout staff will be wearing Sue Ryder sashes and #givingtuesday stickers and offering customers the opportunity to top up their shop with a £1 donation.
- ZSL will be issuing a short video to explain how small individual efforts to recycle plastic bottles have a much greater environmental impact on our world’s ocean.
- Barnabus in Manchester are celebrating their 25th anniversary on #givingtuesday.They will be encouraging people to help support a Christmas meal and gifts for the homeless and promoting their Sleeping Bag Appeal to help buy enough sleeping bags for rough sleepers in the city.
- Africat are launching an appeal to ‘adopt-a-brick’ to help build a permanent community school in Namibia where 150 children from pre-school to grade 3 can be educated in safe conditions.
- Rethink Mental Illness will be spending the day taking to the telephones to thank their supporters in person.
Kim Roberts, Senior Campaigns Officer at CAF, said:
“It is fantastic that so many charities large and small have signed up to be part of #givingtuesday.
“We would like to encourage as many charities as possible to become partners so we can all work together to make #givingtuesday 2016 the biggest and best yet.
“Just like Black Friday, #givingtuesday has now established itself as a regular feature in the festive calendar in the UK. For charities this can be a great opportunity to showcase what they do, encourage more engagement with their work and thank people for their support.”
Notes to Editors
- #givingtuesday now runs in over 70 countries around the world including the US, Canada, Germany, Spain, Singapore, Australia, Tanzania, Russia and Ireland.
- Last year the event was the top trend on Twitter throughout the day with more than 100,000 mentions using the hashtag #givingtuesday.Celebrities and politicians including Stephen Fry, JK Rowling, Emma Watson, Miranda Hart, Gary Lineker, Lily Allen, David Baddiel, Peter Andre, David Tennant and Jeremy Corbyn backed the day.
- #givingtuesday 2015 broke a Guinness World Record for the most online donations in 24 hours as people gave away £35 million to good causes globally.Online donations raised £6,000 a minute for UK charities with more than 1,400 charities and businesses connecting the movement which reached hundreds of thousands of people.
- The Charities Aid Foundation, which leads #givingtuesday in the UK, is one of the largest charitable foundations in Europe and amongst the largest providers of philanthropic products and services to charities, donors and companies worldwide.