4 September 2014
The UK’s leading mobile payment innovation, Zapp, announces
today it is working with the Charities Aid Foundation (CAF) and
Oxfam Great Britain (Oxfam) to introduce new ways for supporters to
donate using their mobile phones.
CAF and Oxfam will work with Zapp to explore ways to offer their
donors a secure, quick and simple way to give, using just their
mobile device and their existing bank account. Zapp offers a fast
and secure way to donate. Making it easy for people to support as
long they have their mobile phone and a Zapp enabled bank
account.
When Zapp goes live, supporters will for the first time be able
to donate to charities on their mobile phones via websites and
their mobile banking application.
Recent research has shown that giving through mobile phones is
growing in popularity, with a 22% increase in people saying they
prefer to give via text message than through any other method.
1
Zapp will allow donors to give via their banking application on
their phone, meaning that the money will come directly from users’
bank accounts, rather than phone bills. Zapp will also give donors
more control of their finances and removes the need to input card
payment details. Donors can see their bank account balances
at the point of donating and choose which account to give from,
helping them manage their charitable gifts more effectively.
HSBC, first direct, Nationwide, Santander and Metro Bank have
already been announced as Zapp partners, meaning that a third of
all UK bank accounts are soon to be Zapp-enabled, and their
financial institution will be supporting the charity sector.
The Charities Aid Foundation, helps people and businesses
support the causes they care about, and provides financial services
for charities. CAF works with over 280,000 charity donors and, in
partnering with Zapp, will make it easier for their users to give
to charities wherever they are through their mobiles.
Oxfam is a globally renowned aid and development charity with 70
years of experience, working and campaigning with charities in 94
countries worldwide to explore new ways of giving. By working with
Zapp, Oxfam will explore new mobile donation opportunities; making
it simple to support Oxfam and offering supporters flexibility and
choice.
John Low, Chief Executive of the Charities Aid Foundation, said,
“We are delighted to be one of the first charities to sign up with
Zapp and offer this payment method. At CAF we are keen to embrace
innovation and believe Zapp will offer more choice for donors and
make donating to charity even simpler.”
Matt Jerwood, Digital Fundraising Lead, Oxfam, said, “Oxfam is
always interested in innovations that offer new ways for supporters
to engage with us. We look forward to investigating how this new
technology may offer a new channel for receiving donations and make
life easier for our supporters.”
Peter Keenan, Chief Executive of Zapp, commented: “We’re really
proud to be doing our bit and working with CAF and Oxfam to bring
the benefits of mobile payments to the charity sector. We’re
confident Zapp can make giving even more convenient for consumers
and lower the cost to charities of receiving and processing
donations, while boosting donations at the same time.”
Media contacts
For more information please contact a member of our media team.