Charities Aid Foundation backing this year’s Children in Need

16 November 2012

Pudsey Bear will once again grace our screens this evening as one of the biggest fundraising nights of the year takes place.

Children in Need will be live on the BBC from 7.30pm, jam-packed with entertainment and aiming to raise money for disadvantaged children and young people across the country and add to its total of over £600m raised since 1980.

For the first time, the Charities Aid Foundation (CAF) will play a very significant role in the fundraising on the night, as the CAF Giving Widget is being used to allow donors to give money directly through the Children in Need Facebook page.

The CAF Giving Widget was launched over a year ago by CAF and is now being used by 113 charities.

People can also give by many other methods, including online through their CAF Charity Account.

CAF and the National Council for Voluntary Organisations have launched the Back Britain's Charities campaign to encourage people, government and business to get behind charities at a time of financial pressure and high demand for their services.

Paul Rees, Executive Director at CAF said: “We are delighted to be supporting Children in Need, which does fantastic work for children and young people across the UK. These kinds of fundraising events are hugely valuable in raising awareness of key issues and engaging a wide audience in charitable activities.

“We urge everyone to get behind the event and be as generous as they can in a time when we need to Back Britain's Charities so they can survive and continue their vital work.”

The CAF Giving Widget is being discontinued - you can now manage your multi-channel fundraising easily with CAF Donate.

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