#GivingTuesday becomes the UK’s “biggest ever day of grassroots giving”

1 December 2015

People, charities and businesses across the UK have spurred into action to help make #GivingTuesday the UK’s biggest ever grassroots day of giving.

Millions of people connected across social media to promote good causes and talk about the good deeds they were doing on the day as part of the annual antidote to the consumer frenzy of Black Friday and Cyber Monday.

PayPal is attempting to set a new Guinness World Record for the Most Money Donated Online for Charity in 24-Hours with a global 1% match on all donations.

By lunchtime (TUES) the hashtag #GivingTuesday had been used 115,000 times globally, and 24,000 times in the UK since 12pm yesterday (MON) with the total global potential reach of 390million. The hashtag began trending in the UK on Monday night as hundreds of organisations shared their plans for the day.

Interim figures suggest there has been a spike in donations in online giving today.

Now in its second year in the UK, the day has been backed by celebrities and sports stars and politicians including Boris Johnson, Stephen Fry, JK Rowling, Emma Watson, Miranda Hart, Tom Daley, Gary Lineker, Lily Allen, David Baddiel, Peter Andre, Alistair Campbell, Downton Abbey’s Joanna Froggatt, former Dr Who David Tennant, and historian and presenter Dan Snow.

More than 1,400 UK charities and businesses are partners of #GivingTuesday, which is led in the UK by the Charities Aid Foundation.

Highlights of the annual day of giving so far include:

In London, the BT Tower was lit up with the #GivingTuesday logo throughout the day and hosted a launch with businesses, charities and the Minister for Civil Society, Rob Wilson.  Volunteers for cancer charity CLIC Sargent collected donations at National Rail stations and this evening a group of runners from social action charity GoodGym will run from Somerset House to Victoria to donate coats to a homeless shelter.

Morrisons stores across the country are raising funds for their charity partner hospice Sue Ryder with a national bag pack, staff Christmas dress and giving out free mince pies and drinks to pensioners. Argos is inviting Twitter followers to nominate charities to receive donations of toys.

RBS is matching staff giving today with a £500,000 money pot.

In Manchester, boxer Ricky Hatton is re-opening a  shelter for homeless charity Barnabus this evening. It is part of a city-wide campaign - Manchester Gives More – for #GivingTuesday backed by Manchester City Council, Manchester Community Central, the University of Manchester, Manchester Chambers of Commerce and the Royal Exchange Theatre to make Manchester Britain’s most generous city.

Staff at hospice Marie Curie are today writing thank you letters to their supporters. Charities including Cancer Research Uk, Help for Heroes, RNLI, Christian Aid and Mind, all took to social media to tweet about the day.

Some of the smaller charities to benefit include children’s literacy charity Springboard who are holding a #GivingTuesday Christmas concert in a church near Marble Arch in central London and disabled children’s charity Rosie’s Rainbow Fund are visiting the John Radcliffe Hospital, Oxford, with two Oxford United players and a choir.

Politicians of all parties have given their backing to the day. Read Jeremy Corbyn’s piece about #GivingTuesday for the Telegraph here.

Hannah Terrey, Head of Policy and Campaigns at the Charities Aid Foundation, said:

“It is fantastic to see so many people join  together to give something back for what has become the UK’s biggest day of grassroots giving.

“We have great tradition of being one of the world’s most generous countries. The huge response to #GivingTuesday today from people of all walks of life has really demonstrated that we are a country which loves to get behind a good cause.

“There is an appetite to give back, do give time to good causes and to talk about helping each other.

That is what #GivingTuesday is all about.”

The UK is among across 13 countries with a national campaign to do something for a good cause – raising money, give the time or a voice after the weekend’s sales bonanza.

Notes for editors:

Links to tweets can be found here: https://storify.com/givingtuesdayuk/support-for-givingtuesday-2015

Read the live blog from the day here

Pictures available here  - please contact emartin@cafonline.org for hi-res.

Back to top