CAF welcomes launch of Give More campaign – as figures show more needs to be done

14th February 2012

The Charities Aid Foundation (CAF) has today welcomed the launch of the Give More campaign - as the latest research shows that more needs to be done to encourage charitable giving.

The Give More campaign - which aims to encourage people to make a public commitment to give more money, time and energy to charity, and to talk more openly about their giving - was launched today in central London.

The campaign is being led by prominent philanthropist Trevor Pears, and supported by a range of leading figures such as CAF trustee Martyn Lewis, the former newsreader.

CAF believes that while ministers have been supportive of the charity sector it could do more to help promote a culture of giving, especially as recent research by CAF and the National Council for Voluntary Organisations (NCVO) highlights a ‘giving deficit’ in certain parts of society:

  • While the majority of adults give to charity, more than one third (42%) do not
  • Less than half of young adults give to charity - with just 47% of women aged between 16-24 and 49% of men aged between 16-24 making donations, and
  • Almost half of those in routine and manual jobs (48%) do not give to charity

At the same time:

  • Giving online remains stubbornly low, with just 7% of donations being made via the internet, and
  • Giving via text continues to be even more restricted, with less than 1% of donations being made by text

CAF Head of Policy Hannah Terrey said: “While the majority of people in the UK give to charity - and recognise the key role that charities play in society - there is more that can be done, and we wholeheartedly support the Give More campaign.

“By increasing the visibility and more clearly demonstrating the impact of giving, we could help to encourage more people to give and people in general to give more.”

She added: “We believe that those in the public eye – celebrities, government ministers and business leaders – could make a huge difference by publicly pledging to give a percentage of their income to charity.”

The figures on giving rates among different age categories and donations via the internet come from UK Giving 2011, a report published in December last year by CAF and NCVO.

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