14th February 2012
The Charities Aid Foundation (CAF) has today welcomed the launch
of the Give More campaign - as the latest research shows that more
needs to be done to encourage charitable giving.
The Give More campaign - which aims to encourage people to make
a public commitment to give more money, time and energy to charity,
and to talk more openly about their giving - was launched today in
central London.
The campaign is being led by prominent philanthropist Trevor
Pears, and supported by a range of leading figures such as CAF
trustee Martyn Lewis, the former newsreader.
CAF believes that while ministers have been supportive of the
charity sector it could do more to help promote a culture of
giving, especially as recent research by CAF and the National
Council for Voluntary Organisations (NCVO) highlights a ‘giving
deficit’ in certain parts of society:
- While the majority of adults give to charity, more than one
third (42%) do not
- Less than half of young adults give to charity - with just 47%
of women aged between 16-24 and 49% of men aged between 16-24
making donations, and
- Almost half of those in routine and manual jobs (48%) do not
give to charity
At the same time:
- Giving online remains stubbornly low, with just 7% of donations
being made via the internet, and
- Giving via text continues to be even more restricted, with less
than 1% of donations being made by text
CAF Head of Policy Hannah Terrey said: “While the majority of
people in the UK give to charity - and recognise the key role that
charities play in society - there is more that can be done, and we
wholeheartedly support the Give More campaign.
“By increasing the visibility and more clearly demonstrating the
impact of giving, we could help to encourage more people to give
and people in general to give more.”
She added: “We believe that those in the public eye –
celebrities, government ministers and business leaders – could make
a huge difference by publicly pledging to give a percentage of
their income to charity.”
The figures on giving rates among different age categories and
donations via the internet come from UK Giving 2011, a report
published in December last year by CAF and NCVO.
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