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Sharp Rise in Donations on #GivingTuesday

Figures show a sharp surge in online donations on #GivingTuesday as millions backed one of the UK’s biggest ever days of grassroots giving.

Visa Europe said more than £6,250 was donated every minute on Visa cards in the UK and the number of donations was up 35% on last year, when #GivingTuesday was held in the UK for the first time.

Online fundraising platform JustGiving raised £1.25m  - a 46% increase on last year’s figure and not-for-profit fundraising and donations platform for UK charities, Virgin Money Giving, saw a 50% increase in donations compared to last year. 

Blackbaud online fundraising platform everydayhero, used by thousands of charities worldwide, saw a 54.8% increase in donations in the UK compared to #GivingTuesday last year.

Localgiving, a membership network and fundraising platform for UK local charities and community groups, raised £36,448.00 through it's #GiveMe5 campaign - a 581% increase on a normal day, with a total of 3352 donations benefiting 550 groups, almost ten times more than on a normal day.

The global antidote to Black Friday and Cyber Monday is a day used by people, charities and businesses to do something for a good cause – and it was not limited to fundraising.

The day dominated social media. #GivingTuesday  was mentioned over  100,000 times on Twitter in the UK according to social media data provided by Crimson Hexagon  – more than three times the number of mentions last year (29,000) –and 652,474 times globally.

Celebrities and politicians including Boris Johnson, Stephen Fry, JK Rowling, Emma Watson, Miranda Hart, Gary Lineker, Lily Allen, David Baddiel, Peter Andre, Alistair Campbell, David Miliband, Gillian Anderson and former Dr Who star David Tennant backed the day.

A host of high profile sports stars rallied around the day. England captain Wayne Rooney and Manchester City’s Raheem Stirling both released charity videos and Arsenal star Aaron Ramsey and tennis ace Heather Watson were among those who donated trainers to charity as part of the day.

More than 1,400 UK charities and businesses took part in #GivingTuesday, which is led in the UK by the Charities Aid Foundation.

#GivingTuesday campaign manager Kim Roberts said:

“Support from people all over the UK for #GivingTuesday has been absolutely amazing. With millions donated, events held up and down the country and support for charities dominating social media, this was a massive day of grassroots giving and shows what happens when people, businesses and charities come together.

“#GivingTuesday may only be one day, but the huge response from people who gave money, their time and their voice to good causes will help charities make a positive difference to people’s lives over a much-longer period of time.

“We have a great tradition of being one of the world’s most generous countries and, particularly at this time of year, there is real appetite to give something back.

“#GivingTuesday came to the UK for the first time last year. It is fantastic to see this day of celebrating the great work of charities has been embraced with such enthusiasm by so many people. It is clear that #GivingTuesday is here to stay - we’re already looking forward to it growing even bigger next year.”

Early examples of successes big and small on the day:

  • A group of 40 runners from social action charity GoodGym ran 6km from Somerset House to Victoria to donate coats to a homeless shelter.
  • The Cabinet Office announced measures to support and incentivise people to get involved in social action.
  • International leprosy charity, Lepra, based in Colchester raised £5,000
  • Overseas street children’s charity Toybox in Milton Keynes raised £1,100
  • Morrisons stores across the country raised funds for their charity partner hospice Sue Ryder with a national bag pack, staff Christmas dress and gave out free mince pies and drinks to pensioners.
  • Guildford Cathedral raised £3040
  • Children’s care charity The Who Cares? Trust in London raised £400
  • Argos invited Twitter followers to nominate charities to receive donations of toys.
  • RBS matched staff giving with a £500,000 money pot.
  • In Manchester, boxer Ricky Hatton re-opened a shelter for homeless charity Barnabus as part of a city-wide campaign backed by Manchester City Council, Manchester Community Central and others.
  • Staff at hospice Marie Curie wrote thank you letters to their supporters.
  • Politicians of all parties gave their backing to the day. Read Jeremy Corbyn’s piece about #GivingTuesday for the Telegraph here.

Notes for editors:

Links to tweets from celebrities can be found here: https://storify.com/givingtuesdayuk/support-for-givingtuesday-2015

Read the live blog from the day here

Pictures available here  - please contact emartin@cafonline.org for hi-res images.

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