George Young

Senior Media Relations Officer

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21 December 2018

44% of us would be willing to receive fewer Christmas presents and instead see the money go to a good cause. 

Charities Aid Foundation (CAF)’s latest polling also reveals that three out of 10 people give to charity during the festive season, with the average person donating £20. Unsurprisingly homelessness is the top cause that people give to over Christmas, followed closely by children’s charities and animal welfare.

And for those of us who’ll be doing the cooking on Christmas Day, the average Brit will spend £40 on ingredients, whilst we each shell out £100 on average on presents for the special someone that we spend most on.

Commenting on the numbers, Susan Pinkney, Head of Research at CAF adds: 

“Many British people are at their most generous during the festive period; at CAF our data indicates that November and December are consistently the peak months for charity donations. It really is a great time to support a cause that you care about, whether that’s by donating a little money, buying a set of charity Christmas cards or volunteering. There are countless ways to give back this Christmas.”

For more information, or to arrange an interview, please call 03000 123 286 or e-mail 

Notes to editors

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 1,124 adults aged 16+. Fieldwork was undertaken online between 15th – 23rd November 2018. The figures have been weighted and are representative of all UK adults (aged 16+).

CAF exists to make giving go further, so that more lives and communities around the world can be transformed.

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We are CAF and we make giving count.


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