Dan Slipper

Media Relations Executive

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22 February 2019

Seventy-seven percent (77%) of 16-24 year olds would do something, such as bungee jump or shave their head, to raise money for a good cause.

Skydiving was the most popular amongst the age group with 32% saying they would engage in the activity whilst among 25-34 year olds the figure was 25%. Seven percent (7%) of over 65s would jump out of a plane for charity.

Head shaving was another daring choice for 16-24 year olds with 13% saying they would be sheared for charity. The figure was the same for 45-54 year olds while 10% of 35-44 and 55-64 year olds would submit to being clippered.

The 16-24 year old age group were less keen on being photographed for a naked calendar with just 11% saying they would strip off. Those aged 25-34 were the most enthusiastic at 16% whilst ten percent (10%) of 55-64 year olds would bare all for a good cause.

Commenting on the findings, Susan Pinkney, Head of Research at CAF said:

“Almost half of us (49%) would do something daring for charity according to our research and this increases to more than three quarters of 16-24 year olds.

“This untapped enthusiasm is great news for charities as they explore new and exciting opportunities for people to raise funds to support their vital work.

“There are lots of daring ways to get involved with a good cause so there is no excuse not to ask yourself what you would dare to do for charity”.

Notes to Editors

  1. CAF is one of Europe’s largest charitable foundations and for over 90 years has helped donors, companies, charities and social organisations make a bigger impact.  It exists to make giving go further so that more lives and communities around the world can be transformed.  We are CAF and we make giving count.
  2. All figures unless otherwise stated are from YouGov Plc.  Total sample size was 1,176 adults.  Fieldwork was undertaken between 18th and 28th January 2019.  The survey was carried out online.  The figures have been weighted and are representative of all UK adults (aged 16+).

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