This survey provides 2007/8 research on individuals' giving to charity – how much is given, and who the donors are. The report found that:

  • Charitable giving by the public remains a widespread activity
  • The mean average amount given by donors increased in 2007/08
  • The amount most frequently given was relatively unchanged
  • Cash giving continues to fall as usage of credit cards and direct debits increases
  • High-level donors continue to drive the gift economy
  • Medical research continues to be the most widely supported cause
  • Individuals’ background influences propensity to give, but only for some causes


  • key trends
  • characteristics of donors
  • the causes that donors support
  • high-level donor trends
  • methods of giving
  • tax-efficient giving
  • who gives to what cause
  • future policy directions for charitable giving

Download UK Giving 2008

Erratum – UK Giving 2008

Please note that the key in Figure 1 on page 11 has been reversed. The green bars should represent the % of donors, and the purple bars should represent the % of amount given.

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CAF UK Giving research and insight

We've been looking into donor behaviour and issues affecting charities in the UK since 2004.

Why we give

From personal values to personal experience, we asked some of our customers 'Why do you give?'

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