2008 publications

You’ll find all our 2008 publications here, including our research into how much individuals gave to charity, a paper on what quasi-equity is and why it is important, and part one and two of our three models of social enterprise report. If there are any CAF publications from 2008 that you are keen on finding out more about, contact our expert team.

Venturesome CEO Roundtable 2 - Charities and Marketing - April 2008

This paper looks at the challenges associated with marketing which arose from our second roundtable of CAF Venturesome investees. Those in attendance agreed that marketing had to be an integral part of a charity's overall strategy.

The paper contains top tips such as seeing existing 'stakeholders' - clients, funders, trustees - as an extension of your marketing and sales team, and helping them to help you.

Download a copy of the report (.pdf, 95KB)

If you have any questions about this publication, please contact us

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