In the last few decades, governments have developed tax incentives and reliefs as a way to stimulate charitable giving and strengthen the third sector. Now, with our financial health currently at risk, with funding being squeezed and demand for the essential services provided by the sector rising dramatically, maximising charitable giving has never been more important.

This report examines the key tax-efficient giving mechanisms, in order to understand the extent of the bond between the UK public and these forms of effective giving. This analysis also focuses on the perspective of higher-rate taxpayers, and provides insight into their attitudes towards the 20% personal tax relief available on charitable donations.

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  • Public awareness of tax-effective giving
  • Awareness of tax-effective giving by demographics
  • Usage of tax-efficient giving mechanisms
  • Satisfaction with tax-effective giving
  • Interest in tax-effective giving

Plus a focus on higher-rate taxpayers

  • Awareness and usage
  • Awareness and usage of the option to reclaim 20% personal tax relief
  • Likelihood to re-direct the 20% to charity
The research covers Gift Aid, gifts of land and buildings, legacies and wills, payroll giving, and share giving.
tax effective giving awareness  giving infographic 2009

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UK Giving 2019

Our UK Giving 2019 report reveals insights into giving behaviour in the UK.

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