What do philanthropists think about giving?

As part of our long standing partnership with The Sunday Times we had the opportunity to survey those who took part in the annual Sunday Times Rich List about their attitudes to philanthropy.

Attitudes to giving

Giving strategically with impact is important to this set of ultra high net worth individuals.

90% are confident about the impact their giving has, but many would like to see more from the charities they support with less than two thirds being satisfied with impact reporting.

These results are encouraging for philanthropy.  Donors care about their impact and want to achieve it. Charities need to ensure they find ways to demonstrate impact to get greater engagement from their major supporters. 

The emphasis on strategic giving is positive, as real change is not only achieved through higher donations but through different approaches to giving.  Varying the funding mechanisms, different forms of collaboration and partnership and the provision of expert advice and research all enhance the impact you will have.

Only a minority feel that government and corporates do enough for charity.

We believe that the 28% who thought the government does enough may have changed their minds since the proposed cap on tax relief from charitable giving was  announced in March.  Tell us what you think by emailing philanthropy@cafonline.org

Motivations for giving

Personal values are the most important motivator for those surveyed and other factors such as morals and ethics, belief in causes and personal experience are major drivers for giving too.

It may sound obvious but taking the time to understand your values can really help drive the way you give and help you focus and get more from it.  As you follow your giving journey taking the time to reflect on those values will help you evaluate your activity along the way. 

Two thirds are driven by the enjoyment they get out of giving.

Giving should be an engaging and rewarding experience for philanthropists and indeed 64% are motivated to give by the enjoyment they derive from it.  Feedback and regular communications will deepen engagement and can lead to longer relationships and increased donations.

Through our long standing partnership with The Sunday Times we surveyed some of the UK’s richest people to find out what drives their giving.

What are the motivations for giving?

Personal values are the most important motivator for those surveyed and other factors such as morals and ethics, belief in causes and personal experience are major drivers for giving too. 

It may sound obvious but taking the time to understand your values can really help drive the way you give and help you focus and get more from it.  As you follow your giving journey taking the time to reflect on those values will help you evaluate your activity along the way. 

Two thirds are driven by the enjoyment they get out of giving.

Giving should be an engaging and rewarding experience for philanthropists and indeed 64% are motivated to give by the enjoyment they derive from it.  Feedback and regular communications will deepen engagement and can lead to longer relationships and increased donations.

 

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