2013 publications

A Year of Giving

New research shows that there are two distinct peaks in giving during the year in the UK.

A higher number of Britons get involved with charity in March and November than at any other time of year. 57% of the UK population gives money to charity during November and March – when BBC Children in Need and Comic Relief hit our screens.

The research also suggests that 18-24 year olds are much less likely to give overall. Their participation levels varied by up to 20% month on month, only matching other age groups during national fundraising campaigns.

By contrast, those over 65 were much less likely to be influenced by fundraising events, with their giving remaining constant throughout the year.

Click on the infographic below to view it in full.

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