With the over-60s now more than twice
as likely to give to charity as the under-30s, what does the future
More than half of all donations given
in the UK now come from those aged 60 or over. While the
generations that have followed – those now in their 30s and 40s –
are still generous with their time and their money, they are less
likely to give than those who are older.
The aim of this research was to
understand how young people think about charities and charitable
- Exploring young people’s general attitudes towards charity and
- Understanding what might encourage young people to engage even
more with charities.
- Assessing how young people see and hear about charities.
- Quantifying what proportion of young people are engaging in
charitable activities and what those activities are.
Download the report Growing up Giving - Insights into how
young people feel about charity.