5. DISRUPTIVE EVENTS CAN IMPACT GIVING BEHAVIOURS SIGNIFICANTLY
Malaysia has experienced a significant improvement across all three ways of giving, resulting in a 26 percentage point increase in the World Giving Index, and a move from seventy-first place to seventh.
This behavioural change is likely to reflect the humanitarian effort following Typhoon Haiyan in the neighbouring Philippine archipelago, and is in line with increases in giving following other natural disasters in China and Japan.
It’s encouraging that, regardless of geography or culture, people universally appear to respond to those in need.