2014 publications

Giving to charity - Why we give

Insight into motivations
for giving to charity


Our new report looks at the motivations and views of those who give away £1,000s to charity each year. They are not millionaires, but their motivation and generosity in helping others has a big impact on society.

We asked over 700 of our customers:

  • what influences them to give 
  • what could grow giving in the UK
  • how much of their wealth should the affluent give to charity

The result is an inspiring insight into the lives of people who go the extra mile to help others.

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