ONLINE GIVING IN INDIA - INSIGHTS TO IMPROVE RESULTS
Nearly 80% of the donations are still raised offline while online donations represent less than 10% of the total revenues amongst NGOs working in India, according to a research report titled ‘Online Giving in India – Insights to improve results’ by CAF India.
This 2015 research report also revealed that 20% of all giving in India will occur online within two years and 50% within 10 years, indicating a gradual but conservative increase in giving through online use in India, according to CAF India, which is committed to nurturing the culture of giving and has been devising innovative strategies to support companies with their strategic CSR investments.
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