NOT TAKING GENEROSITY FOR GRANTED
The UK is one of the most generous countries in the world for supporting good causes, and many people give their time and money generously to charity each day. However, that generosity cannot be taken for granted, and it is important to ensure that donors are provided with ways to give and engage that fit in with their busy lives.
Key to this is a greater understanding of how people would like to give, and how that changes throughout their life. In order to understand more about how charities can make giving appealing and accessible to everyone, we led the Growing Giving Parliamentary Inquiry, seeking to promote active engagement with charities at all ages.