Base: All adults 16+ who have donated to a charity in the the last 4 weeks (n=444)
Most and least popular causes
Four cause areas all received 20% or above in support in 2018: medical research (30%), animal welfare (29%), children and young people (23%, homeless people, housing and refuge shelters in the UK (20%). There was then a drop off to the fifth largest cause, with 16% having donated to overseas aid and disaster relief.
The least popular causes given to by those in Wales are sports and recreation (1%), arts (1%), schools, colleges, universities and other education (5%) and elderly people (6%). This again is a similar pattern to the UK as a whole.
Who gives to what?
Animal welfare charities are the most popular cause for women to give to in Wales (37% vs. 19% men), seeing similar figures to the UK as a whole (31% women vs. 20% men).
Whilst there are relatively few demographic differences in terms of who gives to what causes across Wales, those aged 65+ are more likely to give to medical research, with 39% of 65+ year olds giving compared to a low of 22% of 25–44 year olds and 30% on average.