CAF Research


Vital insight into donor behaviour, key issues affecting charities and responses to significant UK events.

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Published annually, the CAF UK Giving Report is the largest study of giving behaviour. Here are some of the key findings from our 2019 report:

  • The proportion of people giving money to charity either by donating or via sponsorship has seen a steady decline between 2016 and 2018.
  • Trust in charities has decreased significantly since 2016.
  • Fewer people report that they are giving money, those who do give are giving higher amounts. 
  • Overall, the total amount given to charity in 2018 remains largely the same as 2017 at £10.1 billion.
  • The number of people taking part in charitable activities has decreased.
  • In 2018 children/young people and animal welfare are join most popular causes.
Discover top months for giving, who is being asked to give and how many people are volunteering in the report.  
Take a look at all the findings


caf uk giving cover 2019

Public perceptions of small charities

We conducted research on public perceptions of small charities and the work they do. A nationally representative sample of people were asked a series of questions in order to measure levels of public awareness and their perceived impact.


Each month we ask more than 1000 UK adults about their giving behaviour and attitudes towards charites. Our infographics show how people give to charity, the causes they support and the amount of money they give.

Subscribe by RSS to our monthly UK Giving infographic

  • Person donating online

    How common is online donating?

    Take a look at April's UK Giving infographic to find out how many donors made an online donation in 2018. And see the proportion of people who donated or sponsored someone this month.
  • bungee jumper thumbnail

    What young people would do for charity

    Three quarters of 16-24 year olds would do something daring for charity. But what would they do for a good cause? And just how daring are they?
  • students sitting on grass

    Students and social responsibility

    In this infographic we look at how the UK's students get involved in social responsibility.


UK Giving 2018

Find out who gives to good causes, how people give and which charities are most likely to receive support.

Read the report

UK Giving

£18 is the median average contribution for a charitable donation or sponsorship.

Read the 2017 report
Box of donations with toys clothes food items CAF

UK Giving 2015

Two in three people (67%) have given to charity in the last year.

Read the 2015 report

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If you have any questions about UK Giving, or any of our research, contact our Media team.

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Press release: UK Giving 2019

Numbers giving to charity drops for third year running in ‘worrying’ trend.

CAF Scotland Giving 2018

Our research reveals the key facts and trends of charitable giving in Scotland.