CAF Research


Insight into donor behaviour, key issues affecting charities and responses to significant UK events.

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Can charities bring the country back together?

The UK is split. That's been the overwhelming message since the EU referendum in 2016. But we know that regardless of how they voted, most people in the UK think it is important that we help others.

So for August's UK Giving infographic we asked the public if they thought charities could play a role in bringing the country back together.

Download the infographic
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Each month we ask more than 1000 UK adults about their giving behaviour and their thoughts on current charity issues. We publish our findings as a free infographic.  Sign up to receive our latest research by email.

  • Place-based giving

    Place-based giving

    The government's Civil Society Strategy made "place" one of its five key themes. In this research with UK donors we explored this theme and asked for their views on place-based giving.
  • Trust in the charity sector

    Trust in the charity sector

    Public trust in charities has been thrown into sharp focus in recent months. Over the last year we've been tracking trust in the charity sector month by month and our latest infographic shows how the public's trust in charities is responding.
  • Contactless card

    Contactless donations

    Contactless payment technology is being used more and more by charities as a way of accepting donations. So for July's research with UK donors we asked them about their attitudes towards one of these innovations – contactless donation tins.
  • Small charities research

    Public awareness of small charities

    For our June UK Giving infographic we focus on the public's awareness of small charities and the work they do.
  • UK_Giving_150x150

    Donors who give by Direct Debit

    For our May UK Giving infographic we focus on donors who give by Direct Debit, memberships and through their pay.


Published annually, the CAF UK Giving Report is the largest study of giving behaviour. Here are some of the key findings from our 2019 report:

  • The proportion of people giving money to charity either by donating or via sponsorship has seen a steady decline between 2016 and 2018.
  • Trust in charities has decreased significantly since 2016.
  • Fewer people report that they are giving money, those who do give are giving higher amounts. 
  • Overall, the total amount given to charity in 2018 remains largely the same as 2017 at £10.1 billion.
  • The number of people taking part in charitable activities has decreased.
  • In 2018 children/young people and animal welfare are join most popular causes.
Discover top months for giving, who is being asked to give and how many people are volunteering in the report.  
Take a look at all the findings


caf uk giving cover 2019


UK Giving 2018

Find out who gives to good causes, how people give and which charities are most likely to receive support.

Read the report

UK Giving

£18 is the median average contribution for a charitable donation or sponsorship.

Read the 2017 report
Box of donations with toys clothes food items CAF

UK Giving 2015

Two in three people (67%) have given to charity in the last year.

Read the 2015 report

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If you have any questions about UK Giving, or any of our research, contact our Media team.

Contact the team

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Press release: UK Giving 2019

Numbers giving to charity drops for third year running in ‘worrying’ trend.

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Our research reveals the key facts and trends of charitable giving in Scotland.