CAF Research


Insight into donor behaviour, key issues affecting charities and responses to significant UK events.

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Can charities bring the country back together?

The UK is split. That's been the overwhelming message since the EU referendum in 2016. But we know that regardless of how they voted, most people in the UK think it is important that we help others.

So for August's UK Giving infographic we asked the public if they thought charities could play a role in bringing the country back together.

Download the infographic
578x467 volunteers hands shutterstock_573855649


Each month we ask more than 1000 UK adults about their giving behaviour and their thoughts on current charity issues. We publish our findings as a free infographic.  Sign up to receive our latest research by email.

  • Man wearing an Easter bunny costume sky diving

    UK Giving October 2017

    In October, we dive into donation behaviour to check the top three charity causes supported by regular and irregular donors.
  • Portrait of kitchen volunteers in a homeless shelter

    UK Giving September 2017

    This month we look at donation behaviour. Do men and women donate differently?
  • Young man and woman gardening

    UK Giving August 2017

    Volunteer support is the backbone for many charities. That’s why in this month's research we’re taking a deeper look into volunteering across the UK.
  • People giving a high five and working in a positive environment

    UK Giving July 2017

    In this month's infographic, we can see that 12% of people in the UK donated money to a fundraising appeal at work.
  • Woman doing yoga by the seashore

    UK Giving June 2017

    This month's infographic shows that donors aged 16-24 were more likely to give to physical and mental healthcare.


Published annually, the CAF UK Giving Report is the largest study of giving behaviour. Here are some of the key findings from our 2019 report:

  • The proportion of people giving money to charity either by donating or via sponsorship has seen a steady decline between 2016 and 2018.
  • Trust in charities has decreased significantly since 2016.
  • Fewer people report that they are giving money, those who do give are giving higher amounts. 
  • Overall, the total amount given to charity in 2018 remains largely the same as 2017 at £10.1 billion.
  • The number of people taking part in charitable activities has decreased.
  • In 2018 children/young people and animal welfare are join most popular causes.
Discover top months for giving, who is being asked to give and how many people are volunteering in the report.  
Take a look at all the findings


caf uk giving cover 2019


UK Giving 2018

Find out who gives to good causes, how people give and which charities are most likely to receive support.

Read the report

UK Giving

£18 is the median average contribution for a charitable donation or sponsorship.

Read the 2017 report
Box of donations with toys clothes food items CAF

UK Giving 2015

Two in three people (67%) have given to charity in the last year.

Read the 2015 report

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If you have any questions about UK Giving, or any of our research, contact our Media team.

Contact the team

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Press release: UK Giving 2019

Numbers giving to charity drops for third year running in ‘worrying’ trend.

CAF Scotland Giving 2019

Our research reveals the key facts and trends of charitable giving in Scotland.