EFFECTIVE
FUNDRAISING

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Effective fundraising

Optimise your fundraising potential

Fundraising effectively has become a heightened issue over the pandemic, with many charities seeing reduced donations, a rise in costs and an increase in demand for services.

Some societal shifts we’ve experienced over the past year and a half could potentially become permanent and, indeed, 48% of charities we surveyed in August 2021 said they believed the pandemic has changed fundraising forever. So how can we adapt our practices to maintain a steady flow of donations?

With over half of charities (55%) acknowledging that one of the main challenges in the year ahead will be adapting to new ways of fundraising, our in-house experts share their recommendations for maximising your charity’s fundraising potential.

Whether that be by optimising your digital fundraising, ensuring you land a charity grant, or improving your relationships with your donors, our resources aim to help you adapt to the new fundraising landscape and ensure those much-needed funds reach our communities.

RESOURCES TO REALISE YOUR CHARITY’S FUNDRAISING POTENTIAL

Digital Fundraising

Putting digital at the heart of your fundraising strategy

How to attract online donations

Read the article

Using social media for fundraising

Top tips for making the most of social media fundraising

Read the article

Making the most of payroll fundraising

What is it and how can charities make the most of payroll opportunities?

Read the article

Grants

A guide to writing a great grant application

Top tips for writing better applications

Watch the videos

Charity finance: the basics

Loans, grants and blended finance

Watch the videos

Finding grant funding opportunities

Browse current available grants

View the list

Donor relations

Engaging donors during uncertain times

Tips on how to best engage your donors

Read the article

Retaining your major donors

Maintaining donor loyalty for long-term giving

Read the article

How to write a great impact report

Communicating the difference your charity makes

Read the article

How to ask for resilience funding from your donors

To step back and improve long-term sustainability

Read the article

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Charities Aid Foundation © | Registered Charity Number 268369
25 Kings Hill Avenue, Kings Hill, West Malling, Kent ME19 4TA
10 St. Bride Street, London EC4A 4AD
Telephone: 03000 123 000

EFFECTIVE FUNDRAISING

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EFFECTIVE
FUNDRAISING