EFFECTIVE
FUNDRAISING

Optimise your fundraising potential

Effective fundraising has become an even more crucial aspect for charities throughout Covid-19. Almost three in four (73%) charities are expecting to face challenges due to reduced donations in 2021, while 60% have seen their costs rise*.

Some of the societal shifts we’ve experienced over the past year and a half could potentially become permanent, so how can charitable organisations adapt their fundraising practices?

As over half of charities (55%) acknowledge that one of the main challenges in the year ahead (2021-2022) will be adapting to new ways of fundraising**, our in-house experts share their recommendations for maximising your charity’s fundraising potential.

Whether it be through optimising your digital fundraising, ensuring you land a grant, or improving your relationships with your donors, our resources aim to help you adapt to the new fundraising landscape and ensure those much-needed funds reach our communities.

* The State of the World’s Nonprofits The Voice of Charities Facing COVID-19, published by CAF America 
**The Status of UK Fundraising 2020 Benchmark Report, published by Blackbaud and the Institute of Fundraising