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                                                                      EFFECTIVE
                                                                      FUNDRAISING

                                                                      1. Home
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                                                                      7. Effective fundraising

                                                                      Optimise your fundraising potential

                                                                      Fundraising effectively has become a heightened issue over the pandemic, with many charities seeing reduced donations, a rise in costs and an increase in demand for services.

                                                                      Some societal shifts we’ve experienced over the past year and a half could potentially become permanent and, indeed, 48% of charities we surveyed in August 2021 said they believed the pandemic has changed fundraising forever. So how can we adapt our practices to maintain a steady flow of donations?

                                                                      With over half of charities (55%) acknowledging that one of the main challenges in the year ahead will be adapting to new ways of fundraising, our in-house experts share their recommendations for maximising your charity’s fundraising potential.

                                                                      Whether that be by optimising your digital fundraising, ensuring you land a charity grant, or improving your relationships with your donors, our resources aim to help you adapt to the new fundraising landscape and ensure those much-needed funds reach our communities.

                                                                      RESOURCES TO REALISE YOUR CHARITY’S FUNDRAISING POTENTIAL 




                                                                      Digital Fundraising 

                                                                      Putting digital at the heart of your fundraising strategy


                                                                      How to attract online donations

                                                                      Read the article

                                                                      Using social media for fundraising


                                                                      Top tips for making the most of social media fundraising

                                                                      Read the article

                                                                      Making the most of payroll fundraising


                                                                      What is it and how can charities make the most of payroll opportunities?

                                                                      Read the article

                                                                      Grants

                                                                      A guide to writing a great grant application


                                                                      Top tips for writing better applications

                                                                      Watch the videos

                                                                      Charity finance: the basics


                                                                      Loans, grants and blended finance

                                                                      Watch the videos

                                                                      Finding grant funding opportunities


                                                                      Browse current available grants

                                                                      View the list

                                                                      Donor relations

                                                                      Engaging donors during uncertain times


                                                                      Tips on how to best engage your donors

                                                                      Read the article

                                                                      Retaining your major donors


                                                                      Maintaining donor loyalty for long-term giving

                                                                      Read the article

                                                                      How to write a great impact report


                                                                      Communicating the difference your charity makes

                                                                      Read the article

                                                                      How to ask for resilience funding from your donors


                                                                      To step back and improve long-term sustainability

                                                                      Read the article
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                                                                      Connect and engage


                                                                      Build the connections to strengthen your charity and the sector as a whole

                                                                      View all resources ► 

                                                                      Financial resilience


                                                                      Strengthen your financial resilience to help future-proof your organisation

                                                                      View all resources ► 
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