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EFFECTIVE
FUNDRAISING

Optimise your fundraising potential

Effective fundraising has become an even more crucial aspect for charities throughout Covid-19. Almost three in four (73%) charities are expecting to face challenges due to reduced donations in 2021, while 60% have seen their costs rise*.

Some of the societal shifts we’ve experienced over the past year and a half could potentially become permanent, so how can charitable organisations adapt their fundraising practices?

As over half of charities (55%) acknowledge that one of the main challenges in the year ahead (2021-2022) will be adapting to new ways of fundraising**, our in-house experts share their recommendations for maximising your charity’s fundraising potential.

Whether it be through optimising your digital fundraising, ensuring you land a grant, or improving your relationships with your donors, our resources aim to help you adapt to the new fundraising landscape and ensure those much-needed funds reach our communities.

* The State of the World’s Nonprofits The Voice of Charities Facing COVID-19, published by CAF America 
**The Status of UK Fundraising 2020 Benchmark Report, published by Blackbaud and the Institute of Fundraising 

RESOURCES TO REALISE YOUR CHARITY’S FUNDRAISING POTENTIAL 




Digital Fundraising 

Putting digital at the heart of your fundraising strategy


How to attract online donations

Read the article

Using social media for fundraising


Top tips for making the most of social media fundraising

Read the article

Making the most of payroll fundraising


What is it and how can charities make the most of payroll opportunities?

Read the article

Grants

A guide to writing a great grant application


Top tips for writing better applications

Watch the videos

Charity finance: the basics


Loans, grants and blended finance

Watch the videos

Finding grant funding opportunities


Browse current available grants

View the list

Donor relations

Engaging donors during uncertain times


Tips on how to best engage your donors

Read the article

Retaining your major donors


Maintaining donor loyalty for long-term giving

Read the article

How to write a great impact report


Communicating the difference your charity makes

Read the article
Community charity

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