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                                                                  Team competing in a tug of war

                                                                  EFFECTIVE
                                                                  FUNDRAISING

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                                                                  7. Effective fundraising

                                                                  Optimise your fundraising potential

                                                                  Fundraising effectively has become a heightened issue over the pandemic, with many charities seeing reduced donations, a rise in costs and an increase in demand for services.

                                                                  Some societal shifts we’ve experienced over the past year and a half could potentially become permanent and, indeed, 48% of charities we surveyed in August 2021 said they believed the pandemic has changed fundraising forever. So how can we adapt our practices to maintain a steady flow of donations?

                                                                  With over half of charities (55%) acknowledging that one of the main challenges in the year ahead will be adapting to new ways of fundraising, our in-house experts share their recommendations for maximising your charity’s fundraising potential.

                                                                  Whether that be by optimising your digital fundraising, ensuring you land a charity grant, or improving your relationships with your donors, our resources aim to help you adapt to the new fundraising landscape and ensure those much-needed funds reach our communities.

                                                                  RESOURCES TO REALISE YOUR CHARITY’S FUNDRAISING POTENTIAL 



                                                                  Digital Fundraising 

                                                                  Putting digital at the heart of your fundraising strategy

                                                                  How to attract online donations

                                                                  Read the article

                                                                  Using social media for fundraising

                                                                  Top tips for making the most of social media fundraising

                                                                  Read the article

                                                                  Making the most of payroll fundraising

                                                                  What is it and how can charities make the most of payroll opportunities?

                                                                  Read the article

                                                                  Grants

                                                                  A guide to writing a great grant application

                                                                  Top tips for writing better applications

                                                                  Watch the videos

                                                                  Charity finance: the basics

                                                                  Loans, grants and blended finance

                                                                  Watch the videos

                                                                  Finding grant funding opportunities

                                                                  Browse current available grants

                                                                  View the list

                                                                  Donor relations

                                                                  Engaging donors during uncertain times

                                                                  Tips on how to best engage your donors

                                                                  Read the article

                                                                  Retaining your major donors

                                                                  Maintaining donor loyalty for long-term giving

                                                                  Read the article

                                                                  How to write a great impact report

                                                                  Communicating the difference your charity makes

                                                                  Read the article

                                                                  How to ask for resilience funding from your donors

                                                                  To step back and improve long-term sustainability

                                                                  Read the article
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                                                                  CONNECT & ENGAGE

                                                                  Build the connections to strengthen your charity and the sector as a whole

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                                                                  FINANCIAL RESILIENCE

                                                                  Strengthen your financial resilience to help future-proof your organisation

                                                                  View all resources  ► 
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