CREATING A NOISE TO MAKE PEOPLE TAKE NOTICE
Hubbub, uses a positive, sociable and collaborative approach to communicate the importance of environmental issues, focusing on four themes: food, fashion, homes and neighbourhood to inspire people to make healthier, greener lifestyle choices, which more often than not help save money and bring people together. CAF Venturesome made our first unsecured loan of £52,000 to Hubbub in 2015, when we helped the charity’s growth by enabling it to invest in a new website and an impact measurement framework.
Later in 2016 we provided Hubbub with a £100,000 unsecured loan, designed to enable it to invest in its social media activities. Both loans have been repaid and we are now supporting Hubbub with a standby facility of £100,000 to enable them to invest in growth.
Hubbub is building a movement to engage large numbers of people across the country in environmental issues to bring awareness, and most importantly, behaviour change into the mainstream. They base their campaigns on research and insights from across the UK and the world, and measure everything they do so they know what delivers a tangible, positive impact.
Through high profile partnerships they have: redistributed 52,000 items of outgrown baby clothing to families via Mothercare as part of the Gift A Bundle campaign; collected and recycled 5m coffee cups as part of the Square Mile Challenge, opened 50 Community Fridges in the UK, each redistributing approximately 525kg surplus food per month.