Does your application stand above the others?
Once an application has met the criteria, and has passed the threshold, it’s important that it catches the eye. The thing that won’t catch peoples' eyes are masses of words; if you have to cross-reference to section 25ii you won’t do that. You have to be able to get your story across succinctly, with passion and clearly evidenced.
Sometimes it’s sophisticated projects which win through, but often the important thing is the simplicity of an idea. I remember one project to build sand dams to catch water in an arid part of the world – simple technology but an idea that would really make a practical difference to people.
Of course, those on judging panels are often senior people who have produced innovative work themselves and led outstanding organisations. If a judge likes something and says “I wish I came up with that” you’re doing well, and have brought your work to life.
I sometimes think large organisations find it more difficult in the judging room. People tend to expect large, well resourced organisations to be able to make a big impact, and are more impressed by small, dynamic projects.
But large charities are singled out for praise – at CAF we have been fortunate enough to win a few awards in our time. There is no reason why large charities should not be given accolades for projects if they are innovative, different and make a big impact.
The one thing never to forget is the power of emotional appeal. Once a project has got through to a shortlist, people cannot help but support the things they like, that they connect with, that have some humanity.
In the charitable sector people want to change the world and they want to see winning organisations which inspire themselves and others to do that.