Fundraising Fundamentals

Part 1 | Getting started

Asking the important questions of where you are, where you want to get to and why, and what resources you have available, Part 1 covers the fundamentals you’ll need when putting your fundraising strategy together.

Part 2 | Know your donors

Before you make the ‘ask’, your charity needs to identify who your donors actually are and which ones you'd like to reach. Part 2 will help you understand what your typical and ideal donors look like, and where you might be able to connect with them.

Part 3 | Multichannel Fundraising

Some of the most effective fundraising strategies integrate a number of communication channels. Part 3 of Fundraising Fundamentals explores online and offline fundraising channels to build a more effective fundraising strategy.

Part 4 | Retaining your donors

Not only does retaining and cultivating donors normally cost less than acquiring new ones, it’s important to the survival of any charity. Part 4 covers how to be good at thanking your donors and how to maintain their loyalty.