Martin Carter

Social Media Consultant

Charities Aid Foundation


Social media is an ever changing landscape, and for charities and non-profits it can be a real challenge to keep up-to-date with the latest trends and developments, as well as finding the time to engage supporters, and reach new ones, online.

Watch our video to discover the tools you need to help deliver engaging fundraising campaigns.

In just 30 minutes, you'll learn about:

  • key social media trends and how to use them to fundraise for your cause
  • free tools and technology you can use to create great social content
  • how to accept donations on your Facebook page to increase giving
  • measuring the success of your campaigns



Martin is an independent Social Media Consultant. His previous roles have included working at Charities Aid Foundation managing social media for #GivingTuesday, the global day of giving. In 2016, the campaign trended #1 on Twitter and broke a world record for the most amount of money raised in 24 hours.

Prior to working with CAF, Martin worked in communications at Comic Relief on their sports partnerships with BT Sport, the Premier League and Premiership Rugby. His achievements include award-winning digital and social campaigns for some of the UK’s biggest brands.

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