1   Improve your donation experience

According to research, 89% of UK donors would prefer to donate via a charity’s own website rather than a third-party platform when given the choice.

When setting up fundraising campaigns, be sure to embed the CAF Donate widget into your webpage, so donors can donate on your website without being redirected to an external link. You can do this for the campaigns you’re currently running too.

The Elizabeth Foundation have embedded their widget brilliantly onto a webpage featuring photos of the people they support and a strong call to action to donate. By incorporating their brand colours in their widget, they’ve created a seamless donation experience for their donors, allowing them to give directly to you without the disconnected feeling of donating through a third party platform.

To embed your donation widget, simply follow our three simple steps.

Embed your CAF Donate widget today
The CAF Donate donation widget in action on The Elizabeth Foundation charity's website

2   Make the most of your charity’s public profile

Did you know your charity is listed on our website’s charity search which is seen by all of our web users, including our individual, corporate and private client donors.

You can update your charity’s description with your latest fundraising campaigns, videos about your work and even include links to your social media handles.

Simply log into your CAF Donate account, and select ‘Charity public profile’ under your charity name button to get started.

Log into CAF Donate

Screenshot of CAF Donate account area

3   Update your web admin access 

If your colleague that managed CAF Donate has left, or if you want to give other members of staff access to your account, start the new year afresh by having a little clean up of your web administrators.

Not only will this get you shipshape for a year of fundraising, but will help to keep your donor and charity information safe and secure. Manage your CAF Donate access

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