HOW DOES IT WORK?
Whether it’s through a credit card, loyalty programme or membership scheme, companies have long recognised the benefits of engaging customers beyond the till-point transaction. These programmes are typically consumer focused in approach, collect valuable customer data and incentivise brand loyalty.
However, the modern generation (particularly millennials) seek out companies that offer brand experiences rather than just transactional relationships. So, we’ve been working on ways to achieve your brand aspirations by combining corporate giving with a reward card or loyalty programme. By doing so, we can help you to build brand equity whilst achieving meaningful social impact.
There are different ways that this can work, including:
- Pledging a percentage of a customer’s spend to a charity of their choice
- Pledging a fixed value donation from corporate money each time the card is used
- Adding a charitable donation as an alternative to the standard ‘rewards’ on offer to customers