CAF Connects Winter 2014

8 things you need to know about Corporate Social Responsibility

We produce lots of reports on charitable giving every year. To make it easy for you to access what you need to know we've summarised the 8 key insights below.

1. Make volunteering part of your strategy

Globally, the average percentage of people who helped a stranger or volunteered time has increased year-on-year (CAF World Giving Index 2014). 58% of employees would be very or fairly likely to volunteer if their employer offered them help to do so (Creating an Age of Giving, 2014). By including volunteering as part of your corporate responsibility, you may experience higher levels of employee participation.

2. Tell your employees about tax incentives

It may not be the most glamorous of subjects, but our research shows that in countries which offer tax incentives, the percentage of people donating to charity is up to 12% higher (The Rules to Give By Index, 2014). Find out more about the CAF Give As You Earn tax incentives.

3. Think local

61% of the British public feel Corporate Social Responsibility is simply a PR exercise for businesses and 69% agree companies should support the communities in which they operate (Corporate Giving by the FTSE 100, 2014). Reduce scepticism and demonstrate impact by supporting your local communities.

4. Promote your Corporate Social Responsibility scheme to your employees

Up to a third of British adults don’t know which charitable activities their employer offers (Corporate Giving by the FTSE 100, 2014). Only 3% of UK employees donate through payroll giving but 31% of employees would be likely or very likely to if their employer offered it – which could generate an additional £175m for charities (Creating an Age of Giving, 2014).

5. Give your employees control

Making your employees responsible for which charities receive the funds they raise helps increase success rate (Creating an Age of Giving, 2014). Find out how you could achieve this with a CAF Staff Charity Fund.

6. Turn negative natural disasters into positive fundraising actions

Natural disasters cause uplifts in charitable giving across affected countries but can also be used to engage employees to do something charitable in response (World Giving Index 2014).

7. Match your employees charitable activities

Offering matching can increase donations by 51% (Creating an Age of Giving, 2014). CAF Matched Giving makes it really easy to offer the levels of matching suitable to your organisation.

8. Make time for Corporate Social Responsibility

87% of companies say Corporate Social Responsibility has a positive impact on their company’s reputation and 64% notice it benefits customer engagement. 51% of British adults would be more inclined to buy a product or service from a company that donates to charity. 45% would prefer to work for a company that is charitable (Corporate Giving by the FTSE 100, 2014).

Reports referenced in this article

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