Winter 2015

Businesses lead the way on #GivingTuesday

With your support we broke records on #GivingTuesday 2015.

Over 1,400 partners officially supported the campaign which resulted in a record breaking day for charity donations:

  • Over £6,250 was donated every minute on Visa cards
  • Over £1.2 million was donated to charities through JustGiving
  • Virgin Money Giving reported a 50% rise in charitable donations
  • Over £36,000 raised for 550 local groups through LocalGiving
  • Donations up 54% through Blackbaud Europe

#GivingTuesday also featured as the UK's number one trend on Twitter for most of the day and recorded over 100,000 mentions on social media channels on the day.

We had some fantastic examples of corporates getting involved in #GivingTuesday this year:

RBS pledged to donate £500,000 to charitable causes across the UK regularly supported by employees through the bank’s payroll giving scheme.

In addition to financial support, the @RBSGroup Twitter account was tweeting throughout the day informing followers of the support offered to charities and community groups throughout 2015.

RBS Head of Community Programmes, Thom Kenrick commented:

“In 2014, we were the very first UK bank to join the #GivingTuesday movement. We loved taking part in #GivingTuesday so much that we….[did] it again this year, giving us another chance to encourage our customers, staff and followers to join a global movement to bring about local change.”

Morrisons gave out free drinks and mince pies to shoppers, and raised funds for Sue Ryder Hospice with a 'dress festive' day for staff.

“Thousands of colleagues across our stores, manufacturing and distribution sites and head office dusted off their Santa hats and dug out their Christmas jumpers for our ‘Dress Festive for Sue Ryder’ day, which raised over £100,000. This year, #GivingTuesday also marked the launch of a brand new product we are selling to raise money for Sue Ryder. For a stocking filler or a Secret Santa gift with a difference, customers could donate £5 towards Sue Ryder’s community nurses or family bereavement support – two key elements of the care funded by the partnership - and receive a fridge magnet to pass onto their loved ones or keep to themselves.” David Scott, Head of Policy and Corporate Affairs at Morrisons

Thank you, once again, to all those who took part in #GivingTuesday 2015 and helped to make it such a success. Interested in supporting #GivingTuesday 2016? Sign up here to get involved. 

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