Working with our clients

WARBURTONS

We helped Warburtons embark on an exciting new partnership with parkrun that focussed on improving healthy lifestyles across Great Britain.

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Warburtons: the largest bakery brand in the UK

With family at the heart of the business and pioneers of the industry, Warburton’s philosophy is to provide honest good sense on issues of health and well-being.

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THE BUSINESS CHALLENGE

Warburtons engaged us to:

  • Support in identifying a new charitable partnership that would meet their strategic goal of helping families lead healthier lifestyles
  • Establish the terms of the partnership and develop the implementation approach
  • Provide an additional layer of due diligence to ensure that Warburtons could support parkrun as an organisation without charitable status.

HOW WE WORKED WITH WARBURTONS

To ensure a successful partnership, we:

  • Performed in-depth research and engagement, identifying parkrun as a potential partner organisation and facilitating an introductory workshop
  • Brokered the partnership, ensuring the appropriate legal and governance processes were in place
  • Planned and supported the implementation of the partnership, including developing KPIs and acting as an intermediary and critical friend for both parties.

Products and services used:

THE OUTCOMES

What we achieved:

  • junior parkrun events are out-performing their Year 1 targets
  • parkrun is pursuing becoming a registered charity
  • We continue to be involved in evaluating the success of the partnership and identifying opportunities to maximise impact.

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Over the next three years, thanks largely to the support of Warburtons, we expect to introduce junior parkrun events to another 72 locations in Great Britain and more than triple our weekly participation figures.

Tom Williams, Managing Director parkrun

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