Whether it’s through a credit card, loyalty programme or membership scheme, companies have long recognised the benefits of engaging customers beyond the till-point transaction. These programmes are typically consumer focused in approach, collect valuable customer data and incentivise brand loyalty.

However, the modern generation (particularly millennials) seek out companies that offer brand experiences rather than just transactional relationships. So, we’ve been working on ways to achieve your brand aspirations by combining corporate giving with a reward card or loyalty programme. By doing so, we can help you to build brand equity whilst achieving meaningful social impact.

There are different ways that this can work, including:

  • Pledging a percentage of a customer’s spend to a charity of their choice
  • Pledging a fixed value donation from corporate money each time the card is used
  • Adding a charitable donation as an alternative to the standard ‘rewards’ on offer to customers

Inspiring consumers through charitable giving

Find out how we can help you add the 'feel good' factor in your buyer experience.

Download our guide


Our approach

We provide strategic advice at every stage of the journey; helping to choose the right drivers to build your programme around, engaging your consumers and creating real impact in their communities.

What's the business case?

Determine the drivers that both align with broader company objectives and secure buy-in from stakeholders across the business

Build the right programme

Design and build a programme that will connect with consumers in a way that’s authentic for them and your business

Maximise your social impact

Deliver a brand experience that demonstrates your social impact and business values, in one.

CAF’s strong integrity and efficiency of managing and moving large donations drove us to partner with them.

Jo Daniels Senior Sustainable Business and Partnerships Manager, Marks and Spencer
How we helped Marks & Spencer


M&S - shopping and giving

When M&S launched their Sparks loyalty card, they were determined to go the extra mile and empower their customers to make a real difference.

Find out more here

Fuller's: serving food with a difference

A family meal at the local pub tastes even better when you know it helps a good cause.

Find out more here

Spotlight on retail

From plastic bag levy funded charitable schemes to peace keeping in Cambodia, we explore retail and philanthropy.

Visit retail hub

CTA Banner work team

Want to know more?

Meet our advisory team

Call us on 03000 123 207 or email

Meet the advisory team


Building your brand's social purpose

Customers are increasingly influenced by a brand’s ‘social purpose’. Our Senior Advisor, Jack Leech, explores how 'purpose' differentiates brands.

The local legacy of the plastic bag levy

We explore why it is essential for retailers to adjust and further develop to maximise the impact of their community programmes.

The power of people in purpose

Janek, CAF Senior Corporate Advisor, explains how essential people are in developing an authentic, compelling sense of brand purpose.