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Corporate Philanthropy


We take a holistic approach to consumer engagement that gives your customers the chance to engage with your brand and ‘feel good’ by shopping with you.

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Whether it’s through a credit card, loyalty programme or membership scheme, companies have long recognised the benefits of engaging customers beyond the till-point transaction. These programmes are typically consumer focused in approach, collect valuable customer data and incentivise brand loyalty.

However, the modern generation (particularly millennials) seek out companies that offer brand experiences rather than just transactional relationships. So, we’ve been working on ways to achieve your brand aspirations by combining corporate giving with a reward card or loyalty programme. By doing so, we can help you to build brand equity whilst achieving meaningful social impact.

There are different ways that this can work, including:

  • Pledging a percentage of a customer’s spend to a charity of their choice
  • Pledging a fixed value donation from corporate money each time the card is used
  • Adding a charitable donation as an alternative to the standard ‘rewards’ on offer to customers


Our approach

We provide strategic advice at every stage of the journey; helping to choose the right drivers to build your programme around, engaging your consumers and creating real impact in their communities.

What's the business case?

Determine the drivers that both align with broader company objectives and secure buy-in from stakeholders across the business

Build the right programme

Design and build a programme that will connect with consumers in a way that’s authentic for them and your business

Maximise your social impact

Deliver a brand experience that demonstrates your social impact and business values, in one.

CAF’s strong integrity and efficiency of managing and moving large donations drove us to partner with them.

Jo Daniels Senior Sustainable Business and Partnerships Manager, Marks and Spencer
How we helped Marks & Spencer


Happy couple 2

Adapting to new expectations of the modern consumer

Brands of the future are built on community engagement. Find out how we can help you add the 'feel good' factor in your buyer experience.

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Fullers 380 220

Fuller's: serving food with a difference

A family meal at the local pub tastes even better when you know it helps a good cause.

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Spotlight on retail 380X220

Spotlight on retail

From plastic bag levy funded charitable schemes to peace keeping in Cambodia, we explore retail and philanthropy.

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Employees meet about growing social impact

Want to know more?


Meet our expert team and contact them for support and advice.

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The local legacy of the plastic bag levy

We explore why it is essential for retailers to adjust and further develop to maximise the impact of their community programmes.

CAF UK Giving Report

An infographic including information from CAF's UK giving report which highlights how many of us are buying ethical products.

The power of people in purpose

Janek, CAF Senior Corporate Advisor, explains how essential people are in developing an authentic, compelling sense of brand purpose.