CAF Give As You Earn BIG Promotion 2015
What is the BIG Promotion?
The BIG Promotion is a national campaign to raise awareness of CAF Give As You Earn. It aims to encourage more organisations and individuals to sign-up to the scheme, and generate valuable income for charities.
Our message has reached more than 1 million employees and helped generate thousands of pounds of regular donations for UK charities.
The 2015 BIG Promotion took place from 1 to 30 September. We encouraged organisations to run a promotion during this time to engage employees to sign-up to CAF Give As You Earn or, if they are an existing donor, to increase their donation amount.
The prize draw
In response to your feedback, we split our charity prize fund into two pots. One for organisations which achieved the prize draw entry criteria and one for all individuals who signed-up to CAF Give As You Earn or increased their donation during September.
There was one prize of £4,000 for organisations and four prizes of £250 for individuals, making a total prize pot of £5,000.
The prize fund can be donated to any charity of your choice (subject to validation by CAF).
Any organisation with a CAF Give As You Earn scheme is eligible to take part in the BIG Promotion.
To qualify for the prize draw, organisations must get either 3% or 120 of their employees (whichever figure is lower) to sign up as new CAF Give As You Earn donors, or if they are already donors, to increase the amount they donate. Employee donations must be made direct to charity and can not be paid into a CAF Staff Charity Fund.
All individuals who sign up to CAF Give As You Earn or increase their donation during the promotion month will automatically be entered into the individuals prize draw.
Terms and Conditions
Download the full Terms and Conditions for the BIG Promotion.
Register to take part
Registrations for the 2015 BIG promotion are now closed.
Plan your promotion
For inspiration download our free employer guide or visit our online toolkit.