In the wake of the pandemic, a lot of companies find engaging with employees during this time challenging. At CAF, we believe that all of us, as employees, have a role to play in supporting the things we care about, both for our own wellbeing and for others’.

These unprecedented times have accelerated changing employees’ expectations - they expect their employers to help them support their passions and values. CAF Give As You Earn is a simple way to show your employees that you care about what’s important to them during this time.

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1. Make it easy 

The easier you make it, the more likely people are to give.

 

2. Attract attention

Using different rewards is a great way to encourage employees to engage. There are various ways to attract attention – the easiest approach is to try a few different tactics with the resources you already have available.

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CAF accept direct debit donations

3. Focus on the social

We are influenced by the people around us — more so by the people we spend a lot of time with (physically or virtually), like our colleagues.

 

4. Timing matters 

Timing is everything — if you get it right you can significantly increase engagement.

1. Make it easy 

How?

  • Make signing up for CAF Give As You Earn™ simple and communicate it as clearly and as often as possible. Remember to include it in communications you already have planned around your response to the pandemic, as a way for employees to get involved.
  • While your employees are working remotely, ask us to run a CAF Give As You Earn webinar.. We can take them through how the scheme works, how to sign up at your organisation and answer their questions.
  • If your employees donate into personal CAF Charity Accounts, encourage them to make donations from their existing balance. .

 

2. Attract attention 

How?

  • Use personalised messages and address employees by name on the communications you send out. Research consistently shows that personal messages are more effective than generic ones.
  • Set a target or a challenge for employees; reward efforts with something tangible like a bigger donation amount to a good cause.
  • Offer small gifts as an incentive employees to engage with the scheme. Matching donations is an easy way to do this. Another option is to give a non-financial incentive like donating meals to the NHS when the target is reached.

 

3. Focus on the social

How?

  • The easiest way is to use prominent individuals to send strong social signals. Pick a high profile or influential leader or employee, and ask them to sign your communications to encourage other colleagues to give to causes through the scheme.
  • Make use of our Staff Charity Account that allows employees to pool theirdonations for a specific cause – a tool that is especially useful during this time where there are drives to support specific causes or charity partners.

 

4. Timing matters

How?

  • Remind employees they can make one off donations if they prefernot to make ongoing financial commitments during what is an uncertain time for many.
  • Keep the scheme on people’s radar. Send messages about the benefits and the way it works on a monthly basis.
  • If your employees are working from home, you can offer them to remotely volunteer for charities – skills-based volunteering is a great way to support under resourced charities at this time.