HOW THE NEXT GENERATION OF PHILANTHROPISTS CAN SHAPE A BRIGHT FUTURE
Our series looks at the attitudes to giving of 5,795 wealthy
individuals worldwide - making it the largest ever survey into
global philanthropic attitudes - and it tells a positive
story.
It’s a difficult time for charities at the moment, so we are
shining a light on these young, wealthy givers to inspire others to
make the philanthropic torch burn even brighter.
We begin our series by comparing the attitudes of the under-35s,
the next generation, with the over-45s.
This group think big, think hard and think together.
We found that they are giving differently in the following
ways:
- Leveraging their networks: They are thriving
on engagement and coming together to get more from their giving so
in future we can expect to see more strength in numbers and more
people power.
- Tackling the big themes: They care more about
the big picture so can expect to see more focus on global and
social issues
- Getting stuck in: They are strategic and
hands on, which means we can expect more innovation, more
experimentation and more long-term relationships with causes and
charities, and more focus on leverage.
- And, when wealthy individuals give, they put their
money where their mouths are: younger givers are already
giving almost $3,000 more than older givers on average.
Download your exclusive copy of The Future Stars of
Philanthropy.