Future of philanthropy

THE FUTURE STARS OF PHILANTHROPY

How can the attitudes and influence of young, wealthy givers shape philanthropy?

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HOW THE NEXT GENERATION OF PHILANTHROPISTS CAN SHAPE A BRIGHT FUTURE

Our series looks at the attitudes to giving of 5,795 wealthy individuals worldwide - making it the largest ever survey into global philanthropic attitudes - and it tells a positive story. 

It’s a difficult time for charities at the moment, so we are shining a light on these young, wealthy givers to inspire others to make the philanthropic torch burn even brighter. 

We begin our series by comparing the attitudes of the under-35s, the next generation, with the over-45s. 

This group think big, think hard and think together.

We found that they are giving differently in the following ways:

  • Leveraging their networks: They are thriving on engagement and coming together to get more from their giving so in future we can expect to see more strength in numbers and more people power.
  • Tackling the big themes: They care more about the big picture so can expect to see more focus on global and social issues
  • Getting stuck in: They are strategic and hands on, which means we can expect more innovation, more experimentation and more long-term relationships with causes and charities, and more focus on leverage.
  • And, when wealthy individuals give, they put their money where their mouths are: younger givers are already giving almost $3,000 more than older givers on average.

Download your exclusive copy of 'The Future Stars of Philanthropy' by completing our online form.

OTHER REPORTS IN THE FUTURE OF PHILANTHROPY SERIES

Catalysts for change


'Catalysts for change' is the second in our Future of Philanthropy series and looks at philanthropy in our smaller, more connected world.

Innovation in Giving


In the third report in our series, we discover how innovative philanthropists are rising to today's giving challenges.

International Giving


Our final ‘Future of Philanthropy’ study reveals how social change is being driven by wealthy UK donors, whose roots lie in other parts of the world.