Charm Robson is a 73-year-old retired teacher from St Bees, Cumbria and a mother of five. She gives a substantial amount of money to charity every year and she and her husband also do a lot of fundraising for their church and for Christian Aid, by giving talks at a local hotel and by opening their garden to the local children and their parents once a year.

Charm still runs marathons to collect sponsorship – and is already planning her next fundraising effort in Ethiopia.

“When we lived in Uganda in the 1960s we were very aware that, relatively speaking, we were rich as the rest of the country was poor, so we knew that we had a moral obligation to do something. We often give to developing world causes, environment causes and Christian causes – but not often to illness charities, because that’s what most people support.

“A couple of years ago, we ran the London marathon for our golden wedding anniversary for Alzheimer’s Research UK and raised £4,000 for them. But with a more obscure charity this year I only raised £600. People definitely connect more with health charities such as Alzheimer’s because they think – that could happen to me.

“I have always known that we are very privileged compared with many other people and, as a Christian, I think that all gifts come from God and to God we return them. They are not ours, they are given to us by God – whether it’s the brains, opportunities or health to earn the money, or the inherited wealth. I would encourage anyone who doesn’t give to think about those who are less fortunate than themselves.”