There are some occasions where we will use legitimate interest to process your information. We will only do this where the activity supports our mission to make giving go further, so together we can transform more lives and communities around the world and we will always consider the impacts to your privacy and ensure that there are appropriate safeguards in place to protect it.
You can tell us you do not want us to use your information for our legitimate interest at any time by getting in touch with us.
Sharing donor information with recipient charities
Sharing this information with charities plays a huge part in how we support our mission to motivate society to give, it allows:
- CAF to connect donors to the charities they support;
- charities the chance to reach out to their donors;
- donors the opportunity to be involved with charities that they support;
- the charitable sector to continue to work together with donors to strengthen the relationships and work that they do.
When you make a donation your name, email and address (contact information) will be shared with the charity you have sent a donation request to. Each time you make a donation you will always be given the opportunity to make your donation anonymous so you have full control over what information the recipient charity receives. This should be clear to you at the time of donation.
If making regular payments to a charity eg from your CAF Charity Account by Standing Order and you now want to stop the charity receiving your personal data then you can cancel the Standing Order and set up a new one as anonymous so the charity will not receive your personal data going forward.
You can also contact the charity you are donating to, who is also subject to the same data protection legislation, to stop contacting you.
Telephone Recording
When you telephone us we may record the call for training or monitoring purposes.
Wherever possible we'll let you know that calls are recorded.
Profiles of your preferences
In order to give you the best possible service we may use your personal data to create a profile of your interests and preferences. What that means is we could use information you have given us, like your age or your location or your donation history, to get a better idea of who our customers are and how we can help.
That helps us make sure we send you information which is relevant to you and helps us develop our services so they work best for our customers now and in the future. We may occasionally commission insight companies or use industry standard profiling products offered by third parties to help us do this.
We believe this is one of our legitimate interests and have considered this carefully to ensure we work in a fair and balanced way, taking your rights into account.
It’s your right to opt out of your information being used for any profiling. To opt out of profiling you can let us know by contacting us.
Screening
As part of our legitimate interests, we have considered that screening can be an effective way to ensure we are contacting you with relevant messages and to develop our services so they are as relevant as possible to the people we serve. To help us do that, we may occasionally make use of third party wealth screening companies who combine information we provide with publicly available information to help us determine which of our services may be most relevant to you.
It is your right to opt out from your information being screened. To opt out of screening you can let us know by contacting us.
Publicly available information
We occasionally carry out research of our own to identify individuals who may be interested in supporting CAF or receiving information about our policy and research work, and gain insight into people of public standing. This makes use of publicly available information, such as newspaper reports, published lists and corporate websites.
Research
Because our mission is to encourage people to give ever more effectively, we analyse trends in the donations made through CAF both to improve our service and to draw wider lessons and insight for the charity sector as a whole. We do occasionally make anonymised data from our operations available to carefully-selected academic researchers to allow them to conduct research into broader trends in giving, for the benefit of charities. We do ensure that any data which might identify individuals is removed.
It is your right to opt out from your information being used for research purposes. To opt out of research you can let us know by contacting us.
Marketing
From time to time we will send out communications about our work, our products and services, events and other related information. This is ‘marketing’.
We normally send out our marketing communications by email. We will only send these where you have agreed to receiving them.
It is your right to opt out from your information being used for direct marketing. To opt out of receiving marketing from us you can let us know by contacting us or you can click the unsubscribe link at the bottom of every email we send.
The most effective way to opt out of receiving marketing or research is by clicking the unsubscribe link at the bottom of each message, as this is actioned instantly. When you use another method to opt out of receiving marketing, this may take a little longer to action, although we aim to honour all opt-out requests as soon as we receive them.
If you decide to opt out of receiving marketing emails you will still receive service communications about your product or service eg changes to Terms and Conditions.
We do not share your data with any other third party for them to market to you.
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